In case you’ve been living under a rock, you may have missed the new Dove Baby campaign. The one where they claim they are ‘with’ those who think women should not feed their babies in public.
I kid you not.
One advert by Dove claims ‘75% say breastfeeding in public is fine, 25% say put them away. What’s your way?’. Well, I say it is illegal to discriminate any woman for breastfeeding in public and I dare someone to say something to me as I nurse my child. Who was the clever fool who thought this was okay to publish? Meanwhile over on their website the stat’s conflict each other. It actually states 66% versus 34% and they openly admit supporting those who do support breastfeeding mums, ‘whatever choice you make, we are with you every step of the way’.
One Irish mum, Fiona Carey has hit back with an absolutely brilliant campaign of her own. She says ‘I 100% don’t give a f*&k where people think I should breastfeed and I will be buying 0% Dove products… Dove’s not with me’. And I’m with her on this one and I’m pretty sure you are too.
They say there is no such thing as bad publicity but I promise I will never buy a Dove product ever again!
image credit: Fiona Carey